Something, that lives beyond its flaw, because it’s simply just so awesome!
“Where imperfection walks onto the stage, blows the crowds minds and becomes the next level of perfection!”
Much the way in which we all have a unique fingerprint – so we all have our unique qualities and differences. Some of them may be regarded as beautiful and beneficial and others may be regarded as flaws… We take a deeper look at this because there is nothing more powerful in this world than turning your flaw or that of another into something awesome!
– That’s why it’s called Flawsome!
Family values are very important to us. We take matters like integrity, compassion and empathy seriously. Therefore, in order for us to bring these values into the business, as a credible and measurable goal, we have involved our whole family in looking into the purpose and needs of a charitable cause. None was more befitting – especially in relation to the meaning of Flawsome than the SMILE Foundation.
Our commitment to this initiative is stamped on each label – in the form of our own fingerprint! (Francois, Ilze, Lana & Jandre).
Where imperfection walks onto the stage, blows the crowds minds and becomes the nextlevel of perfection!
Flawsome has a personality
Flawsome has a personality – with a very sociable and engaging character and a riveting presence! Without hesitance or restraint, Flawsome embraces its flaws – and let’s be honest, we all have them, but here you learn to find charm in your flaws and turn them into incredible qualities!
ACKNOWLEDGE YOUR FLAWS AND
KNOW YOU ARE AWESOME REGARDLESS
About our labels…
You could call our labels
a little “touched” too.
They’ll be humorous, they’ll be fun, but in each case, they’ll be telling a story too. They may refer to a flaw, they may refer to an odd quality, either way, they’ll have you thinking, and think you will.
What’s up with the Kintsugi…
The divine child of
Flawed and awesome.
Sometimes it’s not in the cracks that our weaknesses lie, but in the repaired cracks that our true strengths lie. And very often there’s a lot more to the story, just like in the wine.
Our labels also incorporate an Unalome – this is a Buddhist symbol that signifies a journey. (No, we’re not Buddhist, we just admire this) See this as a “Symbol of the journey to enlightenment”.
[Unalome] described: “The unalome symbol represents the path to enlightenment in the Buddhist culture. The spirals are meant to symbolize the twists and turns in life and the straight lines refer to the moment one reaches enlightenment or peace and harmony. The dots at the end of the symbol represent death, or the moment we fade to nothing …”